BBC步入商界Unit 11 Analysing Your Competitors 分析竞争对手
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unit 11 analysing your competitors 分析你的竞争对手
derek jones: the technology is the same as ours.
德里克．琼斯：技术和我们的一样。
i have never seen two products which are so similar.
我从没见过两个如此相象的产品。
in concept and design there are no basic differences.
在理念和设计上没有根本的不同。
none. however i have examined the components and the xr590...
没有。但是，我检验过部件和xr590……
kate mckenna: what is the xr590?
凯特．麦凯纳：xr590是什么？
derek jones: the xr590 is the power source which drives dealer dan.
德里克．琼斯：xr590是驱动“商人丹”的能量源。
i think it has a few weaknesses.
我认为它有几个弱点。
it' s not as good.
还不是很完善。
in my opinion it' s not reliable enough for children.
我看对儿童来讲还不足够可靠。
don bradley: exactly how unreliable is it?
堂．布拉德利：具体讲，怎么个不可靠法？
derek jones:ican' t say exactly.
德里克．琼斯：我说不出来。
i haven' t completed the tests yet.
我还没完成测试。
it' s too early to say.
现在说为时太早。
kate mckenna: will it affect their sales?
凯特．麦凯纳：这会影响他们的销售吗？
don bradley: derek?
堂．布拉德利：德里克？
derek jones: not much in the first six months, i suppose.
德里克．琼斯：我想最初的6个月不会有太大的影响。
kate mckenna: it' s the first six months that are important.
凯特．麦凯纳：最初的6个月才是重要的。
don bradley: edward, what do you think of their packaging?
堂．布拉德利：爱德华， 你认为他们的包装怎么样？
edward green: well, plenty of bright colours.
爱德华．格林：色彩很鲜艳。
it' ll have a lot of impact at point of sale.
在现场销售时会有很强的冲击效果。
geraldine: i' m afraid they are all meeting at the moment.
杰拉尔丁：恐怕他们现在都在开会。
no, i' m sorry, i don' t know what time it will finish.
不， 对不起，我不知道会议什么时候结束。
i' ll put you through to mr. harris' s secretary, and she can make an appointment for you.
我给你转到哈里斯先生的秘书，她可以为你安排约会。
please hold the line.
请不要挂机。
clive harris: nice to see you again, peter.
克莱夫．哈里斯：很高兴再见到你，皮特。
it' s been a long time.
好久不见了。
peter day: how are things at bibury systems?
皮特．戴：bibury系统公司运转的怎样？
clive harris: very interesting at the moment.
克莱夫．哈里斯：正处在非常有趣的时期。
peter day: i' ve just heard you' re going into partnership with a rather good japanese company.
皮特．戴：我听说你们要和日本的一家不错的公司合伙。
clive harris: that' s not exactly true...peter, are you still doing consultancy work?
克莱夫．哈里斯：也不全是这样……皮特，你还在做顾问业务吗？
peter day: yes. i haven' t retired yet!
皮特．戴：是啊。我还没退休啊！
clive harris: look, can i give you a lift back?
克莱夫．哈里斯：那 ，我开车送你回去，好吗？
we haven' t had a chance to chat for a long time.
我们好久没机会一起谈谈了。
don bradley: what have you found out about their marketing strategy?
堂．布拉德利：你对他们的营销策略有什么发现吗？
kate mckenna: they have already scheduled a television advertising campaign.
凯特．麦凯纳：他们已经安排了一场电视广告推广。
don bradley: who with?
堂．布拉德利：和谁一起？
kate mckenna: e.g.n.c.
kate mckenna: e.g.n.c. the company that they always use.
凯特．麦凯纳：e.g.n.c.他们一直用的那家公司。
don bradley: when is it scheduled?
堂．布拉德利：定在什么时候?
kate mckenna: something next month, but i haven' t found out the exact date yet.
凯特．麦凯纳：下个月的某个时候，但还没查到具体的日期。
don bradley: have you heard what they are spending on tv advertising?
堂．布拉德利：有没有听说他们在电视广告上的花费是多少？
kate mckenna: i don' t know.
凯特．麦凯纳：不知道。
geraldine: no, i' m sorry, they are still in a meeting.
杰拉尔丁：不，对不起，他们还在开会。
i don' t know how long they' ll be.
不知道还要开多久。
let me take your number and i will get one of them to call you back.
我记下你的号码，我会让他们中的一个打回给你。
peter day: it' s good of you to give me a lift.
皮特．戴：你真好，开车送我。
clive harris: it' s no problem.
克莱夫．哈里斯：没什么。
are you still doing consultancy work for j.k. toys?
你还在为j.k.玩具公司做顾问工作吗？
peter day: i wondered why you were going out of your way to give me a lift.
皮特．戴：我正在想你为什么大老远地送我，又不顺路。
clive harris: well, are you?
克莱夫．哈里斯：嗯，你还在做吗？
peter day: technically no. i' ve just finished.
皮特．戴：可以说不做了。我刚做完。
but that work was confidential.
但那项工作是保密的。
clive harris: yes, of course.
克莱夫．哈里斯：是的，当然。
you could be working for us, you know, i might need a consultant.
你可以为我们工作，要知道，我们也可能需要顾问。
peter day: really?
皮特．戴：真的？
clive harris: well, perhaps.
克莱夫．哈里斯：嗯，或许。
i might need an idea of the best way to react to dealer dan.
我需要一个反击“商人丹”的最佳方式的点子。peter day: how did you get to hear about that?
皮特．戴：你怎么知道的？
clive harris: a customer.
克莱夫．哈里斯：一个顾客告诉我们的。
do you know that dealer dan is very like a new toy we have developed?
你知道“商人丹”跟我们的一款新玩具很相似吗？
dealer dan could hurt us badly.
“商人丹”可以重创我们。
i don' t want any secrets.
我不要任何秘密。
i don' t want to compromise you, i just want some general information.
我不想为难你，我只想要些大面上的信息。
peter day: how general?
皮特．戴：怎样才算大面上的信息?
kate mckenna: we know their selling price, but what' s their unit cost?
凯特．麦凯纳：我们知道他们的销售价格，但他们的单位成本是怎样的？
don bradley: derek, what' s your estimate?
堂．布拉德利：德里克，你的估计是多少?
derek jones: i can' t say.
德里克．琼斯：说不上来。
i don' t know what their production run is.
我们还不知道产品是怎样的。
we haven' t had that information yet.
我们还没有这方面的资料。
don bradley: well, big boss' s production run is three hundred thousand.
堂．布拉德利：“大老板”的产量是30万。
will they produce three hundred thousand? or more?
他们会生产30万吗？或者更多？
derek jones: i don' t know the answer to that one.
德里克．琼斯：这个我不知道。
at that retail price they have to sell a lot of toys.
以那样的零售价，他们要售出很多玩具才行。
don bradley: it can' t be less than 300 thousand, can it?
堂．布拉德利：但不能少于30万，对吧？
peter day: thanks for the lift, clive.
皮特．戴：谢谢你送我，克莱夫。
clive harris: you are something of a specialist in the far east, aren' t you?
克莱夫．哈里斯：你在远东是名专家，对吧?
peter day: you could say that.
皮特．戴：也可以这样说。
clive harris: well, when this deal with this japanese company is settled, we might need your help.
克莱夫．哈里斯：我们和日本公司的交易完成后，我们或许会需要你的帮助。
we shall need a consultant to help set things up.
我们需要一名顾问处理事情。
of course, the success of big boss is a very important part of the deal.
当然，“大老板”的成功是这项交易的一个重要部分。
peter day: when might this happen?
皮特．戴：那会是什么时候？
clive harris: that depends.
克莱夫．哈里斯：这个要看情况。
peter day: the production run is 300,000 units.
皮特．戴：产量是30万件。
clive harris: and the advertising budget?
克莱夫．哈里斯：广告预算呢？
peter day: clive, i don' t know.
皮特．戴：克莱夫， 不知道。
really, i don' t know.
真的，我不知道。
derek jones: the technology is the same as ours.
德里克．琼斯：技术和我们的一样。
i have never seen two products which are so similar.
我从没见过两个如此相象的产品。
in concept and design there are no basic differences.
在理念和设计上没有根本的不同。
none. however i have examined the components and the xr590...
没有。但是，我检验过部件和xr590……
kate mckenna: what is the xr590?
凯特．麦凯纳：xr590是什么？
derek jones: the xr590 is the power source which drives dealer dan.
德里克．琼斯：xr590是驱动“商人丹”的能量源。
i think it has a few weaknesses.
我认为它有几个弱点。
it' s not as good.
还不是很完善。
in my opinion it' s not reliable enough for children.
我看对儿童来讲还不足够可靠。
don bradley: exactly how unreliable is it?
堂．布拉德利：具体讲，怎么个不可靠法？
derek jones:ican' t say exactly.
德里克．琼斯：我说不出来。
i haven' t completed the tests yet.
我还没完成测试。
it' s too early to say.
现在说为时太早。
kate mckenna: will it affect their sales?
凯特．麦凯纳：这会影响他们的销售吗？
don bradley: derek?
堂．布拉德利：德里克？
derek jones: not much in the first six months, i suppose.
德里克．琼斯：我想最初的6个月不会有太大的影响。
kate mckenna: it' s the first six months that are important.
凯特．麦凯纳：最初的6个月才是重要的。
don bradley: edward, what do you think of their packaging?
堂．布拉德利：爱德华， 你认为他们的包装怎么样？
edward green: well, plenty of bright colours.
爱德华．格林：色彩很鲜艳。
it' ll have a lot of impact at point of sale.
在现场销售时会有很强的冲击效果。
geraldine: i' m afraid they are all meeting at the moment.
杰拉尔丁：恐怕他们现在都在开会。
no, i' m sorry, i don' t know what time it will finish.
不， 对不起，我不知道会议什么时候结束。
i' ll put you through to mr. harris' s secretary, and she can make an appointment for you.
我给你转到哈里斯先生的秘书，她可以为你安排约会。
please hold the line.
请不要挂机。
clive harris: nice to see you again, peter.
克莱夫．哈里斯：很高兴再见到你，皮特。
it' s been a long time.
好久不见了。
peter day: how are things at bibury systems?
皮特．戴：bibury系统公司运转的怎样？
clive harris: very interesting at the moment.
克莱夫．哈里斯：正处在非常有趣的时期。
peter day: i' ve just heard you' re going into partnership with a rather good japanese company.
皮特．戴：我听说你们要和日本的一家不错的公司合伙。
clive harris: that' s not exactly true...peter, are you still doing consultancy work?
克莱夫．哈里斯：也不全是这样……皮特，你还在做顾问业务吗？
peter day: yes. i haven' t retired yet!
皮特．戴：是啊。我还没退休啊！
clive harris: look, can i give you a lift back?
克莱夫．哈里斯：那 ，我开车送你回去，好吗？
we haven' t had a chance to chat for a long time.
我们好久没机会一起谈谈了。
don bradley: what have you found out about their marketing strategy?
堂．布拉德利：你对他们的营销策略有什么发现吗？
kate mckenna: they have already scheduled a television advertising campaign.
凯特．麦凯纳：他们已经安排了一场电视广告推广。
don bradley: who with?
堂．布拉德利：和谁一起？
kate mckenna: e.g.n.c.
kate mckenna: e.g.n.c. the company that they always use.
凯特．麦凯纳：e.g.n.c.他们一直用的那家公司。
don bradley: when is it scheduled?
堂．布拉德利：定在什么时候?
kate mckenna: something next month, but i haven' t found out the exact date yet.
凯特．麦凯纳：下个月的某个时候，但还没查到具体的日期。
don bradley: have you heard what they are spending on tv advertising?
堂．布拉德利：有没有听说他们在电视广告上的花费是多少？
kate mckenna: i don' t know.
凯特．麦凯纳：不知道。
geraldine: no, i' m sorry, they are still in a meeting.
杰拉尔丁：不，对不起，他们还在开会。
i don' t know how long they' ll be.
不知道还要开多久。
let me take your number and i will get one of them to call you back.
我记下你的号码，我会让他们中的一个打回给你。
peter day: it' s good of you to give me a lift.
皮特．戴：你真好，开车送我。
clive harris: it' s no problem.
克莱夫．哈里斯：没什么。
are you still doing consultancy work for j.k. toys?
你还在为j.k.玩具公司做顾问工作吗？
peter day: i wondered why you were going out of your way to give me a lift.
皮特．戴：我正在想你为什么大老远地送我，又不顺路。
clive harris: well, are you?
克莱夫．哈里斯：嗯，你还在做吗？
peter day: technically no. i' ve just finished.
皮特．戴：可以说不做了。我刚做完。
but that work was confidential.
但那项工作是保密的。
clive harris: yes, of course.
克莱夫．哈里斯：是的，当然。
you could be working for us, you know, i might need a consultant.
你可以为我们工作，要知道，我们也可能需要顾问。
peter day: really?
皮特．戴：真的？
clive harris: well, perhaps.
克莱夫．哈里斯：嗯，或许。
i might need an idea of the best way to react to dealer dan.
我需要一个反击“商人丹”的最佳方式的点子。peter day: how did you get to hear about that?
皮特．戴：你怎么知道的？
clive harris: a customer.
克莱夫．哈里斯：一个顾客告诉我们的。
do you know that dealer dan is very like a new toy we have developed?
你知道“商人丹”跟我们的一款新玩具很相似吗？
dealer dan could hurt us badly.
“商人丹”可以重创我们。
i don' t want any secrets.
我不要任何秘密。
i don' t want to compromise you, i just want some general information.
我不想为难你，我只想要些大面上的信息。
peter day: how general?
皮特．戴：怎样才算大面上的信息?
kate mckenna: we know their selling price, but what' s their unit cost?
凯特．麦凯纳：我们知道他们的销售价格，但他们的单位成本是怎样的？
don bradley: derek, what' s your estimate?
堂．布拉德利：德里克，你的估计是多少?
derek jones: i can' t say.
德里克．琼斯：说不上来。
i don' t know what their production run is.
我们还不知道产品是怎样的。
we haven' t had that information yet.
我们还没有这方面的资料。
don bradley: well, big boss' s production run is three hundred thousand.
堂．布拉德利：“大老板”的产量是30万。
will they produce three hundred thousand? or more?
他们会生产30万吗？或者更多？
derek jones: i don' t know the answer to that one.
德里克．琼斯：这个我不知道。
at that retail price they have to sell a lot of toys.
以那样的零售价，他们要售出很多玩具才行。
don bradley: it can' t be less than 300 thousand, can it?
堂．布拉德利：但不能少于30万，对吧？
peter day: thanks for the lift, clive.
皮特．戴：谢谢你送我，克莱夫。
clive harris: you are something of a specialist in the far east, aren' t you?
克莱夫．哈里斯：你在远东是名专家，对吧?
peter day: you could say that.
皮特．戴：也可以这样说。
clive harris: well, when this deal with this japanese company is settled, we might need your help.
克莱夫．哈里斯：我们和日本公司的交易完成后，我们或许会需要你的帮助。
we shall need a consultant to help set things up.
我们需要一名顾问处理事情。
of course, the success of big boss is a very important part of the deal.
当然，“大老板”的成功是这项交易的一个重要部分。
peter day: when might this happen?
皮特．戴：那会是什么时候？
clive harris: that depends.
克莱夫．哈里斯：这个要看情况。
peter day: the production run is 300,000 units.
皮特．戴：产量是30万件。
clive harris: and the advertising budget?
克莱夫．哈里斯：广告预算呢？
peter day: clive, i don' t know.
皮特．戴：克莱夫， 不知道。
really, i don' t know.
真的，我不知道。
