高中双11英语作文范文10篇2022

双十一一年一度的双十一又到了,这个节日是中国人民的狂欢节。我相信每时每刻都有人在购买东西,我估计最疯狂的人应该有人一次就花十几万呢。下文是小编为你精心编辑整理的高中双11英语作文范文，希望对你有所帮助，更多内容，请点击相关栏目查看，谢谢!

高中双11英语作文范文篇1

in the united states，the lonely have reddit and cats. in china，they have singles' day，which falls on nov. 11 -- 11.11，the four ones symbolizing "bare branches，" chinese slang for bachelors. thought to have originated about 20 years ago as a joke on college campuses，singles' day was once an occasion for confessing one's feelings to that special someone. but since 2010，online retailers have transformed the holiday， also known as "double 11，" into an epic online shopping extravaganza akin to america's cyber monday.

china has 271 million online consumers， meaning that almost half of china's 591 million internet users buy products online. e-commerce sites taobao and tmall， which saw a combined

1 trillion in sales in 20__，will both be running promotional campaigns during china's singles' day. among the offers：50 percent discounts on products like boyfriend body pillows and hoodies that read "i am single because i am fat." amazon。cndeclared that the site would sell "20，000 products discounted by as much as 90 percent." that includes a wedding ring，which singles can presumably buy， just in case.

jack ma， founder of internet giant alibaba， told chinese premier li keqiang late last month that alibaba's sales on singles' day 2012 were "nearly 3.3 billion" -- more than double the roughly 1.5 billion purchased on cyber monday in 2012. for singles' day 2013， ma expects sales to exceed 4.9 billion.

the rise of singletons as a consumer group is not without its own costs. chinese business magazine caijing reported that big delivery companies were forced to scramble to find over 100 extra airplanes to handle the 323 million parcels they needed to deliver over the singles' day shopping period.

the holiday strains the logistics system：products frequently sell out or arrive late. even when everything moves smoothly，consumers complain about commercial gimmicks. according to the beijing evening news，a popular local paper，some online retailers quietly raise prices before slashing them.

but chinese have not forgotten about the true meaning of this holiday：hating singlehood. singles' day is an occasion on which chinese confess their feelings and try to find significant others. on nov. 7，with four days to go before the holiday，the top trending topic on weibo， china's twitter， was "help your roommate find someone." over 200，000 people participated in the discussion， posting pictures of their roommates (and sometimes themselves) in hopes of avoiding another lonely singles' day.

chinese are no strangers to loneliness：there are tens of millions of men in china who may never find love due to the country's massive gender imbalance，a result of the one child policy and a longstanding preference for male children. chinese women don't have it easy either：those who remain unmarried at the ripe old age of 27 risk being labeled "leftover women".

although poverty and singledom are often linked outcomes in china，at least one web user was sure of which was worse. "spending singles' day alone isn't that scary，" he wrote. "what's scary is when you're so poor you can't even enjoy taobao's ‘double 11.'" retail therapy indeed.

高中双11英语作文范文篇2

Many years ago, when the online business first became popular among the public. The manufacturers tried to make some slogans so as to catch more customers. Then the day of November 11th was named the single day, and they gave great discount. Today, it has become a shopping day.

There is no doubt that e-commerce is the future. With more young people rely on the Internet, they get used to purchase online. Looked at the past five years, November 11th gala has been famous around the world for the great profit gained on that day. According to the report, the total income of e-commerce on this gala surpasses the rest days of the year! What a surprise data.

The businessmen sense the great market potential and they advocate people to make purchase on that single day, because there is great discount. If they miss it, they will be regretful. With the successful marketing strategy, all the people are so crazy about this gala. No one can resist the temptation, because there is always something they want.

中文翻译：

许多年前，在网购刚开始受到大众欢迎的时候，制造商试图用一些标题语来抓住更多的客户。11月11日被命名为的光棍节，当天会有很大的折扣。今天，光棍节已成为一个购物日。

毫无疑问，电子商务是未来的霸主。越来越多的年轻人依懒互联网，他们习惯在网上购物。看看过去的五年里，双十一盛典在全世界都出名名了，因为这一天商家挣取到了高额的利润。根据统计，电子商务在这个庆典的总收入超过一年中其他时间的总和!多么惊人的数据。

商人嗅到了巨大的市场潜力，他们提倡人们在这一天进行购物，因为有很大的折扣，如果错过了，一定会后悔的。随着市场营销策略的成功，所有人都喜欢这个盛典。没有人能抵挡诱惑，因为永远都有他们想要的东西。

高中双11英语作文范文篇3

Can It Be slower?

As we all known， with the development of the economy of China， shopping on line is gradually becoming the most popular way of shopping around the world. 　　I have bought plenty of goods on line during these two years. It is very convinent to shop on line. We can save lots of our precious time.

However， every coin has two sides. Just like Double 11.November 11th is a really busy day for the selller on line.During this day， the quantity of Taobao has reached nearly 200 billion.But the problem always come to us. We have to wait a so long time to receive our goods. Because there are so many mails need sending.

Thus， wed better not shop during this time next year. I think it is not a good choice to shop with so slowly sending service at this time.

高中双11英语作文范文篇4

online retailer alibaba says it sold 2bn of goods in the first hour of china's annual "singles' day".that compares to 3.1bn in sales seen in the first half of last year's event - considered the world's biggest online retail sales day.it compares with "cyber monday" in the us - the day after thanksgiving marketed as a big online shopping day.

alibaba said it expected to break sales records during the annual event, offering big discounts to boost sales.

"i bet the number [of goods bought] is going to be scary," said alibaba's executive chairman jack ma last week. he estimated that 200 million packages would be shipped from orders made during the day.

last year, alibaba shipped more than 150 million packages or about5.75bn in gross merchandise volume.

singles' day in china was adopted by alibaba in 2009 to boost sales, but dates back to at least 1993, when students at nanjing university are believed to have chosen the date as an anti-valentine's day where single people could buy things for themselves.

since then, it has gone on to become a massive day of sales for china's fast growing e-commerce market.the market is expected to grow at an annual rate of 25% over the next few years, from 390bn in 2014 to 718bn in 2017, according to a recent study released by management consulting firm at kearney.

高中双11英语作文范文篇5

When it comes to November 11, what’s on your mind? Well, as to the old g enerations, it’s only an ordinary day; however, the young generations will consi der it as the Singles’ Day as well as the on-line shopping carnival. In fact, on No vember 11th, 20__, Tmall and Taobao (the biggest Chinese online shopping platf orm) has sold out more than 35 billion Yuan goods, this data has astonished the media at home and abroad. Apparently, people have more interests on cyber sho pping than spend the night with their single friends. Some home media even sug gest that November 11th should be the Chinese on-line shopping carnival.

Comparing with the traditional shopping, the cyber shopping has more disti nguish features, which quite fit the young generations’ taste. People do not nee d to go outside, just click their mouse, the goods will be home. The best part is y ou can do it anywhere, anytime. All you need is a credit card. What we can predic t in the future is that on-line shopping is not going to fade away, instead, it will b oost like the mushrooms after spring rains.

中文翻译：

当人们提到11月11日，你想到了什么?对于老一辈的人来说，这一天和平常一样;然而，对于年轻人来说，这天不仅仅是“光棍节”，也是网络购物狂欢节。事实上，在今年的双11，天猫和淘宝(中国最大的网络购物平台)卖出了价值高达350多亿元的商品，这一数据惊呆了国内外的媒体。显而易见，大家对网络购物的热情超出了与单身好友共度“光棍”节的兴趣。有些国内的媒体甚至建议每年的11月11日应该是中国的网络购物狂欢节。

和传统的购物相比，网络购物有着更为明显的特点，这更符合年轻人的口味。人们不需要外出，只需点击一下鼠标，商品就会送到家。最棒的是你可以在任何时间任何地点进行购物。你只需一张信用卡。我们可以预测到在将来，网购不会淡出我们的生活，它就像雨后春笋，不断增长。

高中双11英语作文范文篇6

The long-awaited annual "double eleven shopping Carnival" is over. It's a day when many friends will buy their favorite products.

人们期待已久的一年一度的'双十一购物狂欢节'结束了，想必许多朋友都会在这一天在上选购到自己喜爱的商品。

As in previous years, we also put our pre selected products on Taobao into the "shopping cart". From 0 o'clock on November 11, we made order payment one by one. In order to keep the transACTion records with the merchants, we still contACT the merchants in "Wangwang" before the payment of each commodity order, and record the users' needs and the merchants' answers through "Wangwang". Keep chatting and transACTion records. This method can enable consumers to make claims and return goods when they are shopping, ensure that complaints are well documented, and facilitate the solution of problems.

我们也和往年一样，把自己在淘宝上提前挑选好的商品放入'购物车'，从11月11日零点开始，我们就逐一地在上进行了订单付款。为了能够留有与商家的交易记录，我们仍然采取每款商品订单付款之前与商家在'旺旺'上联系，把用户的需求和商家的解答通过'旺旺'记录下来。保留聊天、交易记录，这种做法能够使消费者在上购物遇到商品需赔损退货时，确保投诉时有据可查，方便问题的解决。

We had selected a northeast autumn fungus in the GREen nut shop before. After the order was paid, another wild autumn fungus was found in his house that didn't remind us to participate in the double 11 activity. This time, we also took part in the activity. () and the price was GREatly reduced, which is only a few yuan per 500g of edible fungus we took (the edible fungus was bought before, with good quality). Therefore, we discussed with the merchants on "Wangwang" to exchange goods and obtain the consent of the merchants. As it is the same order with other dry goods, we added the payment and attached the screenshot of remittance record to "Wangwang" to let the store be responsible for commodity exchange. So it's very important to keep the "Wangwang" record with the merchants.

我们之前在上'绿色坚果店'选好了一款东北秋木耳，当订单付款后，在他家又发现了一款之前没有提示参加双十一活动的野生秋木耳这次也参加了活动，()而且降价幅度挺大，比我们拍到的木耳每五百克仅贵几元钱(之前曾买过该木耳，质量很好)。于是，我们又在'旺旺'上跟商家商量换货，取得商家的同意。由于是与其他干货同一个订单，我们追加了货款后并在'旺旺'附上汇款记录截图，让店家负责商品调换。所以保留与商家的这次'旺旺'记录，就显得相当重要了。

This time, we have selected 12 kinds of goods on the market, and the price is more than 1000 yuan, less than dozens of yuan. These goods are all selected after we have made a cost-effective measurement on Taobao in advance. Some of them are much cheaper than the prices we usually sell on Taobao during the double 11. Therefore, before shopping, we must have a detailed understanding of the quality and price of the goods, so that we can have a better understanding of the quality and price of the goods When shopping on November 11, buy real good and cheap goods.

这次，我们在上选购了12种商品，价格多则上千元、少则几十元。这些商品都是我们提前在淘宝上进行过性价比的衡量之后所选择的，有些商品在'双十一'时要比平日在上销售的价格便宜了许多。所以说购物之前一定要对商品质量、价格进行详细的了解，才能在'双十一'上购物时，买到真正物美价廉的商品。

This time, we met a very interesting thing at the "double eleven shopping Carnival": in the "double eleven" shopping lottery held by some businesses, we actually drew prizes worth tens of yuan for two times respectively. These sweepstakes have brought us unexpected results. It's also a little encouragement for us to stay up late and participate in the "double eleven shopping Carnival"! The merchants will express these prizes together with the goods we buy.

高中双11英语作文范文篇7

Today is Double 11.

Double 11 Singles' Day is familiar to everyone. In recent years, the single-day festival has developed rapidly, and many people know about this festival. So, what is the origin of Double 11 Singles' Day? What is the origin of the day?

The origin of Singles' Day, Double 11, Shopping Spree, how was it born?

Singles' Day has many origins. It is widely believed to have originated from the dormitory culture of Nanjing University. In the 90s of the 20th century, four high-level students from the dormitory of Nanjing University held "private meetings" every night. For a while, the topic of private conversation was discussing how to get rid of singles. In private interviews, they floated the idea of organizing an event with the upcoming November 11 as a "day." Singles' Day is becoming an interesting campus culture at universities in Nanjing and around the world. As a group of students greeting each other on campus, the festival is gradually being brought into society. With the large group of single men and women, as well as group activities and the spread of online media, singles day is very popular in society and is very popular today. From the first line, to the detailed activities of the campus self-deprecation, to the excuse of the lonely employee party, it eventually became a "festival" in the eyes of the company. After lighting the flame step by step, Valentine's Day goes hand in hand with Christmas and Christmas.

In 2009, Tmall at that time was called Taobao Mall, and the number of companies was not as large as it is now. At the time, I didn't know there was another day. The team's initial idea was for consumers to play once a year and prepare for the online shopping festival. In 2009, Taobao launched "Double 11". The main advertising and marketing campaign is: Singles' Day (11 November). I have nothing to do. I bought something as a gift that day.

November was chosen because the seasons change rapidly. The south enters late autumn and the north enters winter. People need to buy a lot of things, such as clothes and quilts, and even slippers need to be changed into cotton slippers. At the same time, there are not many festivals in November. October is Golden Week and December is Christmas, both of which are relatively large holidays for consumers. Taobao's "Double 11" strategy has stimulated the psychology of precocious netizens and their greed for small but economical. Since his first meeting in 2009, he has demonstrated huge potential to absorb gold, and his sales have exploded, shockingly to his friends and entrepreneurs. This time to test the water, the effect is obvious, and the A with strong domestic demand has been dug out. Taobao Mall has begun to realize Double 11. I didn't expect this to happen today a few years from now. In the process, we can see that the overall consumer trend is changing, and the company is gradually changing.

今天是双十一节。

双十一光棍节对每个人来说都很熟悉。近年来，单日节发展迅速，很多人都知道这个节日。那么，双11光棍节的起源是什么?一天的起源是什么?

光棍节，双十一，疯狂购物节的起源，它是如何诞生的?

光棍节有很多起源。人们普遍认为它起源于南京大学的宿舍文化。20世纪90年代，四名来自南京大学宿舍的高水平学生每晚举行“私人会谈”。有一段时间，私人谈话的主题是讨论如何摆脱单身人士。在私下采访中，他们提出了将即将到来的11月11日作为“一天”组织活动的想法。光棍节在南京的大学以及世界各地的大学逐渐成为一种有趣的校园文化。作为一群在校园里互相问候的学生，这个节日逐渐被带入社会。随着庞大的单身男女群体，以及群体活动和网络媒体的传播，单身日在社会上非常流行，今天也非常流行。从第一句台词，到校园自嘲的详细活动，再到寂寞员工聚会的借口，它最终成为企业眼中的“节日”。在一步一步地点燃火焰之后，情人节与圣诞节和圣诞节并驾齐驱。

2009年，当时的天猫叫淘宝商城，公司数量没有现在那么多。当时，我不知道还有一天。该团队最初的想法是让消费者每年玩一次，并为网络购物节做准备。2009年，淘宝商城推出了“双11”。主要的广告和营销活动是：光棍节(11月11日)。我无事可做。那天我买了一些东西作为礼物。

之所以选择11月，是因为季节变化迅速。南方进入深秋，北方进入冬季。人们需要买很多东西，比如衣服和被子，甚至拖鞋也需要换成棉拖鞋。同时，11月份的节日也不多。10月是黄金周，12月是圣诞节，这两个时间点对于消费者来说都是相对较大的假期。淘宝的“双11”战略刺激了早熟网民的心理，刺激了他们对小而经济的贪婪。自2009年他召开第一次会议以来，他展示了巨大的吸纳黄金的潜力，他的销售额呈爆炸式增长，令人震惊的是他的朋友和企业家。这次试水，效果明显，已经挖出了内需旺盛的a。淘宝商城已经开始实现双十一。我没想到几年后今天会出现这种情况。在这个过程中，我们可以看到，整个消费趋势正在发生变化，公司也在逐步发生变化。

高中双11英语作文范文篇8

Despite the remarkable results of Singles' Day in 20__ and the growing number of participants, the potential crisis behind the Singles' Day National Online Shopping Carnival emerged in 2019.

One is the antipathy of excessive marketing. It is becoming more and more difficult for the Double 11 promotion to make the "chop hands" get the "real money and platinum" benefits, while the few discounts obtained through fission marketing are pitiful, but the trust relationship between arbitrary consumers between individuals makes complaints about the promotion method of Double 11 increasing. All kinds of mobile phone promotional text messages and tireless Double 11 advertisements are even more annoying, resulting in a kind of visual fatigue and irritability.

The second is the disappearance of the fun of online shopping. Pure buying, buying, and consumption kidnapped by seller promotions or bundled offers has long lost the original pleasure of shopping. For online shopping, the rest is simply the fun of payment and dismantling express.

The third is the invisible "poverty" brought about by impulse consumption. Many netizens brush a wave of existence through the crazy buying and buying of online shopping, venting their own anxiety, but everyone knows the inducement of merchant promotion, impulse only for the pleasure of payment, flowers burst, credit card bursts, and how many people regret their impulsive consumption after Double 11, and have to be anxious about spending and credit card repayment, which will long be a group of invisible "poor" people.

Fourth, the change in data growth, and even the question of the authenticity of the turnover. As the editor belongs to the previous article, with the speed of the "chopping hands" at the beginning of Double 11, the turnover easily exceeded the 100 billion yuan mark, but the lack of purchase in the second half began to be highlighted, and with the enhancement of consumers' awareness of rational shopping in the future 80 and 90, there is a weakening trend in subsequent purchases.

虽然20__年双十一成绩斐然，参与群体不断增多，但双十一全民网购狂欢节背后隐藏的潜在危机在2019年苗头显现。

一是过度营销的反感。双十一优惠越来越难使得“剁手族”获得“真金白金”式的实惠，而通过裂变营销获取的优惠少的可怜，却任意消费个体间的信任关系，使得对双十一促销方式的抱怨不断增加。各种各样的手机促销短信、不厌其烦的双十一广告更是让人生厌，产生一种视觉疲劳与烦躁。

二是网购乐趣的消逝。单纯的买买买，被卖家促销或捆绑式优惠所绑架的消费早已失去购物最初的乐趣。对网购而言，剩下的单纯为支付、拆快递的乐趣。

三是冲动性消费带来的隐形“贫困”。许多网民通过网购的疯狂买买买来刷一波存在感，发泄着自身的焦虑，但殊不知在商家促销的诱导性，冲动只为支付的快感，花呗刷爆、信用卡刷爆，又有多少人在双十一后后悔一时的冲动性消费，而不得不为花呗与信用卡还款而焦躁，这会早就一批隐形的“贫困”人群。

四是数据增长的变化，甚至出现对成交额真实性的质疑。如同小编前文所属，随着双十一开始“剁手族”拼速度，使得成交额很容易突破1000亿元大关，但下半场的购买乏力开始凸显，随着未来80、90消费者理性购物意识的增强，后续购买潜力存在转弱趋势。

高中双11英语作文范文篇9

First, the true meaning of Double 11

The "Double 11" network is interpreted as: Shopping Carnival refers to the Internet Promotion Day on November 11 every year.

It originated from an online promotion held by Taobao Mall (Tmall) on November 11, 2009.

The "Singles' Day" festival is indeed a good shopping experience for us ordinary consumers.

Maybe we usually buy this thing for 200 yuan,

And to Double 11 may only cost 90 yuan.

Let's put aside other opinions, but from the surface price alone, we feel that it is very cost-effective.

However, behind this there are also many people who may be in debt for months because of this shopping spree.

Some people will even maxe out their credit cards and use up their spending quota just for a "stimulus". (The key point should be drawn here: everyone should consume rationally and rationally)

The original concept of "Singles' Day" was that people can buy their favorite things for the least amount of money through this festival

And not blind impulse consumption, just for a "stimulus".

Second, the deep significance of Double 11

"Double 11" refers to November 11 every year, which refers to the large-scale shopping promotion carnival represented by e-commerce that has emerged throughout China. Since 2009, on November 11 every year, large-scale e-commerce websites represented by Tmall, Jingdong and Suning.com generally use this day to carry out some large-scale discount promotions to increase sales, and gradually become the largest commercial promotion carnival on the Internet in China.

"Double 11" not only made e-commerce enthusiastic about promotion, but even operators began to engage in promotional activities. Alibaba Group Holding Limited filed an application for the registration of the "Double 11" trademark with the State Trademark Office on November 1, 2011, obtained the exclusive right to use the trademark on December 28, 2012, and at the end of October 2014, Alibaba issued a notice letter stating that Alibaba Group had obtained the "Double 11" registered trademark.

一、双十一真正的含义

“双十一”网络解释为：购物狂欢节，是指每年11月11日的网络促销日。

源于淘宝商城(天猫)2009年11月11日举办的网络促销活动。

“双十一”这个节日对于我们普通消费者来说确实是个挺好的一个购物体验。

可能平常我们买的这个东西要200元，

而到双十一可能只要90元。

我们抛开其他的看法，单从表面的价钱来看就觉得很划算了。

但是，在这狂欢的背后也有很多人因为这一次疯狂购物可能换来好几个月的负债。

有的人甚至会刷爆信用卡，用完花呗额度，就是为了一个“刺激”。(这里要划重点：大家要理智消费，合理消费)

"双十一"原本的概念是大家可以通过这个节日想花最少的钱来买到自己喜欢的东西

而不是盲目的冲动消费，只是为了一个“刺激”。

二、双十一的深层意义

“双十一”即指每年的11月11日，是指由电子商务为代表的，在全中国范围内兴起的大型购物促销狂欢日。从2009年开始，每年的11月11号，以天猫、京东、苏宁易购为代表的大型电子商务网站一般会利用这一天来进行一些大规模的打折促销活动，以提高销售额度，逐渐成为中国互联网最大规模的商业促销狂欢活动。

“双十一”不仅让电商热衷于促销，就连运营商也开始搞促销活动了。阿里巴巴集团控股有限公司于2011年11月1日向国家商标局提出了“双十一”商标注册申请，2012年12月28日取得该商标的专用权，2014年10月末，阿里发出通告函，称阿里集团已经取得了“双十一”注册商标。

高中双11英语作文范文篇10

The impact of Double 11: It has affected the way people shop; The influence of enterprises and individuals on online marketing, etc. Pros: Improve consumer experience, accelerate the development of new retail, and improve the visibility of merchants and enterprises. Disadvantages: overconsumption, difficult supervision, activity pressure.

Sharp:

1. Improve the consumer experience.

In China's e-commerce model, often use the model of merchants to settle in, Taobao, Jingdong are basically this model, of which in the Double 11 sale of brands and merchants up to a total of millions, last year is 18 years of Double 11 period a total of more than 200 billion transactions, according to the increase in previous years, last year compared with the previous year's increase decreased by more than a dozen points.

2. Accelerate the development of new retail.

Before 2010, it was the mainstream consumption mode of offline retail stores, and before 2016, it was the unilateral crushing consumption mode of e-commerce, and now the development of new retail has become the main market consumption mode under the influence of Double 11.

3. Improve the visibility of merchants and enterprises.

In Double 11, several major platforms JD.com, Taobao, and even the rising star Pinduoduo will provide substantial support to merchants or certain brands, mainly reflected in brand building and publicity in the early warm-up time, or some advertising on the evening of Double 11.

Fraud:

1. Overconsumption.

The main reason why the Double 11 event attracts people to consume a large amount is discounts, which improve the consumer experience at the same time, but also easy to cause consumers to cause excessive consumption behavior, which is typical of female consumption, due to the purchase of many unwanted goods, resulting in excessive consumption, consumers' expected benefits will be damaged.

2. Supervision is not easy.

This is very obvious, during the Double 11 period, the number of goods is increasing, and major e-commerce platforms are also facing a very important problem, that is, it is difficult to carry out normal supervision of goods.

This leads to a lot of price gouging during Singles' Day, or the problem of low quality of goods, for merchants can also adjust the price of goods in advance and then carry out price reduction during the event to obtain consumers' consumption.

双十一的影响：影响了人们的购物方式;企业与个人对网络营销的影响等。利：提升消费体验、加速新零售发展、提高商家企业知名度。弊：过度消费、监管不易、活动压力。

利：

1、提升消费体验。

在我国的电子商务模式中，往往采用的是商家入驻的模式，淘宝，京东基本都是这种模式，这其中在双十一特卖的品牌和商家共计高达上百万家，去年也就是18年双十一期间总共成交金额超过了2000亿，按照前几年的增幅对比，去年比前年的增幅降低了十几个点。

2、加速新零售发展。

2010年以前是线下零售商店的主流消费模式，2016年以前是电商单方面的碾压式消费模式，而如今新零售的发展在双十一的影响下，线上线下结合成为了主要的市场消费模式。

3、提高商家企业知名度。

在双十一当中，几大平台京东、淘宝、哪怕包括新起之秀拼多多都会对于商家或者某些品牌商提供大幅度的支持，主要体现在打造品牌和宣传在前期预热时间，或者双十一晚上进行一些广告宣传。

弊：

1、过度消费。

双十一活动为什么吸引人大量消费，主要的原因就是折扣，在提高了消费体验的同时，也容易使消费者造成过度消费行为，这其中以女性消费为典型，由于购买了许多不需要的商品，从而造成的过度消费，消费者的预期利益将会受到损害。

2、监管不易。

这是很显而易见的事情，在双十一期间商品数量不断增加，各大电商平台也面临一个很重要的问题，那就是难以对商品进行该有的正常监管。

这就导致了在双十一期间就会出现很多价格欺诈行为，或者是商品质量低的问题，对于商家而言也可以在这种监管不能正常的情况下，事前调整商品价格然后在活动期间进行商品降价处理以获取消费者的消费。

3、活动压力。

这一点的压力主要是对于一些中小型商家，在双十一期间，电商的相互竞争主要就是通过压低价格，或者活动优惠，对于大型商家和品牌店来说，这些都是可以回本的买卖，而对于小商家来说，不良的竞争环境，导致双十一过程中前期策划和活动宣传付出大量的成本和精力。