商务英语BEC高级课文辅导
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商务英语BEC高级课文辅导1
学习重点
1. Text: No longer poles apart
2. Arranging a course
3. Vocabulary consolidation
4. Memo writing
5. Oral Practice --- Training Opportunities
6. Homework
I. Reading.
No longer Poles apart
Polish adj. 波兰的;
subsidiary n.子公司
be poles apart = be widely separated相距甚远
e.g. The employers and the trade union leaders are still poles apart.
雇主们与工会领袖们的意见仍然相差太远。(如有关工资问题)
Para.1
President(AmE)/ Chairman(BrE) 总裁，董事长
Board of Directors
CEO (Chief Executive Officer)/ MD (Managing Director) 总经理
acquire v. 收购(n. acquisition)
merge v. (merger n. ) with
investment n.投资(v. invest)
major /massive/sizeable investment
take something ↔ over接受，接管to take control of something
His only reason for investing in the company was to take it over.
Ruth moved into our apartment and promptly took over.
--- takeover n.
Warsaw-based 总部位于华沙
-based: 总部位于：headquarters, head office
branch, office
toiletries noun [plural] things such as soap and toothpaste that are used for cleaning yourself 日化用品
turnover noun
1 [singular, uncountable] British English the amount of business done during a particular period营业额
2 [singular, uncountable] the rate at which people leave an organization and are replaced by others 员工流动的比率
turnover of
Low pay accounts for the high turnover.
staff/labour turnover
a high degree of labour turnover among women
Wroclaw 弗罗茨瓦夫(波兰西南部城市)
￡11m:读做11 million pounds
brand 牌子=make
export v.& n. 出口
Para. 2
in spite of 不管
approach verb
▶MOVE TOWARDS◀ 接近
[intransitive and transitive] to move towards or nearer to someone or something
She heard footsteps approaching. 她听见脚步声越来越近。
▶ASK◀ 询问，接洽
[transitive] to ask someone for something, or ask them to do something, especially when you are asking them for the first time or when you are not sure if they will do it
approach somebody for something
Students should be able to approach teachers for advice. 学生可以找到老师询问建议。
approach somebody/something about (doing) something
The charity approached several stores about giving food aid. 这家慈善机构与多家商店接洽，希望他们给与食物援助。
I have already been approached by several other companies (=offered a job, work etc). 已经有几家公司与我接洽。
▶DEAL WITH◀
[transitive] to begin to deal with a situation or problem in a particular way or with a particular attitude
approach a problem/task/matter etc 解决，处理(问题)
It might be possible to approach the problem in a different way. 处理相同问题可以采用不同的解决办法。
approach noun
▶METHOD◀
[countable] a method of doing something or dealing with a problem 方法
approach to
a new approach to teaching languages 一种新的语言教学方法
He decided to adopt a different approach and teach the Bible through story-telling. 他决定采用一种不同方法，即通过讲故事的方法来教授圣经。
regulation and control 规范与控制
take somebody/something ↔ on phrasal verb
1 take somebody ↔ on
to start to employ someone 招募，雇用
We're taking on 50 new staff this year. 我们今年招募了50名新员工。
2 take something ↔ on
to agree to do some work or be responsible for something 承担工作或职责
Don't take on too much work - the extra cash isn't worth it. 不要给自己太多的工作量了，多挣的那些钱一点也不值。
3 take something ↔ on
to begin to have a particular quality or appearance
Her face took on a fierce expression. His life had taken on a new dimension.
responsibility n. 责任 (adj. responsible 后跟介词for)
accountable 对…负责的(后跟介词for)
department, division, section
Research and Development Department---Purchasing Department---Production Department (Manufacturing Department) (Maintenance Division)--- Warehousing---Distribution Department (Despatch Department) --Marketing Department---Advertising Department---Sales Department ----Customer Service Department
Personnel Department
Human Resources Department
Finance Department
Accounts Department
Administration Department
商务英语BEC高级课文辅导2
Para.3
bring somebody/something ↔ in phrasal verb
1 to introduce a new law 颁布一项新法律
Harsh anti-Trade Union laws were brought in in the early 1980s. 严厉的反工会法于80年代早期颁布。
2 to ask someone to become involved in a discussion or situation 聘请
I'd like to bring in Doctor Hall here and ask him his views. 我想聘请…博士来这里并询问他的意见。
The police were brought in to investigate the matter. 他们把警方请来，调查此事。
3 to earn a particular amount or produce a particular amount of profit 产生收益
The sale of the house only brought in about £45,000. 这栋房子只卖了4万5千英镑。
4 to attract customers to a shop or business 吸引
We've got to bring in more business if we want the restaurant to survive. 我们如果想要让这家饭馆继续生存下去，我们就必须吸引更多人。
expatriate [countable] someone who lives in a foreign country
ￚexpatriate adjective [only before noun]移居国外的;
expatriate workers
British expatriates living in Spain
sales staff 销售人员 (sales force)
force noun
▶MILITARY◀军队
air force空军
armed forces 武装部队
▶MILITARY ACTION◀
[uncountable] military action used as a way of achieving your aims 武力
Peace cannot be imposed by force. 和平是不可能靠武力来强制实现的。
▶PHYSICAL POWER◀
[uncountable]the amount of physical power with which something moves or hits another thing 力量
force of
The force of the explosion blew out all the windows. 爆炸的力量将所有玻璃都冲击碎了。
▶NATURAL POWER◀
[uncountable and countable] a natural power or event
the force of gravity 地心引力
▶ORGANIZED GROUP◀
[countable usually singular] a group of people who have been trained and organized to do a particular job 一群人
the company's sales force 公司的销售人员
the quality of the teaching force 高水平的教师队伍
task force
▶STRONG INFLUENCE◀
[countable] something or someone who is powerful and has a lot of influence on the way things happen 强势人物或事情
the driving force (behind something/somebody) (=the person or thing that makes something happen) 驱动力
Betty Coward was the driving force behind the project. 贝迪是这个项目的发起人。
a force for change/peace/democracy etc (=someone or something that makes change, peace etc more likely to happen) 主张改变/和平/民主的力量
consultant [countable]咨询人员
1 someone whose job is to give advice on a particular subject
a management consultant
consultancy noun
plural consultancies
1 [countable] a company that gives advice on a particular subject 咨询公司
a management consultancy
a consultancy firm
2 [uncountable] advice that a company is paid to provide 咨询公司的建议
consultancy fees
work on somebody/something phrasal verb
1 to spend time working in order to produce or repair something 做某事
He has spent the last two years working on a book about childcare. 他用了两年的时间撰写了一本关于育儿的书籍。
Every weekend you see him working on his car. 每个周末你可以看见他修理自己的汽车。
2 to try very hard to improve or achieve something 努力改善或取得成绩
A trainer has been brought in to work on her fitness. 她请来了一个培训师，帮她锻炼身体。
work on doing something
We need to work on ensuring that the children feel safe and confident. 我们需要不断努力确保孩子们感到安全和自信。
Para. 4
participant n. 参加者
。articipate in sth. 参加
electric adjective惊人的;令人兴奋的
making people feel very excited
The atmosphere in the courtroom was electric. 法庭里的气氛令人振奋。
come up with something phrasal verb
1 to think of an idea, answer etc产生;发现(解决办法;答案)
We've been asked to come up with some new ideas. 领导让我们想出新主意。
2 informal to produce an amount of money 筹措钱
We wanted to buy the house but we couldn't come up with the cash. 我们想要买这栋房子，但是我们已是筹措不到这笔钱。
throw light on something
to make something easier to understand by providing new information帮助说明某事物;供给新知识
Recent investigations have thrown new light on how the two men died. 近的调查给解释这两个人的死因带了新说法。
。ight n.见解
profit noun
[uncountable and countable]money that you gain by selling things or doing business, after your costs have been paid 利润
ￚopposite loss
They sold their house at a healthy profit. 他们的房子卖了个高价钱。
The property company made a huge profit on the deal. 这家房地产公司在这次交易中赚了一大笔钱。
sell sth. at a profit (at a loss) 赚钱(赔本)出售某物
put somebody/something on phrasal verb
▶CLOTHES◀
put something ↔ on 穿衣服
to put a piece of clothing on your body
ￚopposite take off
▶ON SKIN◀ 化妆
put something ↔ on
to put make-up, cream etc on your skin
I've got to put this cream on twice a day.
▶MUSIC◀播放音乐
put something ↔ on
to put a record, tape, or CD into a machine and start playing it
She put on some music while they ate.
put on weight/12 lbs/4 kg etc
to become fatter and heavier 增重
ￚsynonym gain
Rosie's put on five kilos since she quit smoking.
▶EVENT/CONCERT/PLAY ETC◀
put something ↔ on
to arrange for a concert, play etc to take place, or to perform in it 上演
One summer the children put on a play.
Para. 5
workplace n. 工作场所[countable] the room, building etc where you work
in the workplace
a report into discrimination in the workplace 一份关于工作场所歧视问题的报告
marketplace noun [countable]
1 the marketplace
the part of business activity that is concerned with buying and selling goods in competition with other companies 交流或竞争的场所
Some retailers worry that new regulations will hurt their ability to compete in the marketplace. 一些零售商担忧新的法规颁布后会损害它们在市场上的竞争力。
2 an open area in a town where a market is held 集市
positive adj. 积极的;肯定的
accommodation n.
1 [uncountable] also accommodations American English a place for someone to stay, live, or work 住宿
The price for the holiday includes flights and accommodation.这个度假的价格包括机票钱和住宿费。
Universities have to provide student accommodation for first-year students.
return n. 收益=pay-off
商务英语BEC高级课文辅导3
Para. 6
form the basis of
monthly review
review [countable] a report on a series of events or a period of time, that mentions the most important parts 回顾报告
review of
a review of the year
measure somebody/something against somebody/something phrasal verb
to judge someone or something by comparing them with another person or thing 通过对比评价某人/某物
Measured against our budget last year, $2.7 million seems small. 与我们去年的预算相比，今年270万美元的预算就显得数额太少了。
target n.目标 (同义词：objective, goal和aim)
。et the target 制定目标
③Using the information in the article, complete sentences.
1. D
2. C
3. B
4. F
enthusiastic adjective
feeling or showing a lot of interest and excitement about something热心的;热情洋溢的
enthusiastic about (doing) something
All the staff are enthusiastic about the project.
(enthusiasm n. 热心，热爱)
。et up training courses
contribute verb
1 [intransitive and transitive] to give money, help, ideas etc to something that a lot of other people are also involved in 捐助，捐献
contribute to/towards
contribute something to/towards something
The volunteers contribute their own time to the project. 志愿人员奉献自己的时间致力于这项工作。
2 [intransitive]to help to make something happen 导致
Stress is a contributing factor in many illnesses. 压力是许多疾病致病因素。
contribute to
Alcohol contributes to 100,000 deaths a year in the US. 酒精饮品每年在美国会导致10万人死亡。
contribute substantially/significantly/greatly etc to something
3 [intransitive and transitive] to write articles, stories, poems etc for a newspaper or magazine 撰写
。mploy = bring in
④ Matching.
wait for decisions
take on responsibility
bring in a consultant
work on managerial skills
come up with ideas
put on discos
商务英语BEC高级课文辅导4
II. Arranging a course
①Reading a fax.
cosmetics n.化妆品 [plural]
creams, powders etc that you use on your face and body in order to look more attractive
cosmetic adjective
1 dealing with the outside appearance rather than the important part of something
We're making a few cosmetic changes to the house before we sell it.
2 intended to make your hair, skin, body etc look more attractive 美容的
the cosmetic industry 美容行业
cosmetic products 美容产品
Inc. 股份有限公司 (Incorporated)
。o. = company
。td. = limited
。orp. = corporation n. 公司, 企业, <美>有限公司,
。lc. = public limited company 上市公司
product launch 产品投放市场
profile noun [countable]
▶HEAD◀
a side view of someone's head 侧面像
Dani has a lovely profile. 丹尼从侧面看真漂亮。
▶DESCRIPTION◀
a short description that gives important details about a person, a group of people, or a place简介;个性及生平的简要描述
a job profile 工作简介
3 high profile：something that is high profile is noticed by many people or gets a lot of attention 高知名度
The star has a high profile in Britain. 这位明星在英国拥有很高的知名度。
4 keep a low profile
to behave quietly and avoid doing things that will make people notice you 保持低调
5 raise somebody's profile 提升知名度
if a person or an organization raises its profile, it gets more attention from the public
an advertising campaign designed to raise the bank's profile 一个旨在提高银行知名度的广告
commence verb [intransitive and transitive] formal
to begin or to start something 开始，着手
Work will commence on the new building immediately. 新楼的开工将马上进行。
commence with
The course commences with a one week introduction to Art Theory. 这门课一开始时会有为期一周的艺术理论入门课。
commence doing something
The planes commenced bombing at midnight. 飞机在子夜24点时开始攻击。
a survival course拓展课程
an assault course 体能训练课程
assault course noun [countable] British English
an area of land with special equipment to climb, jump over, run through etc that is used for developing physical strength, especially by soldiers
alternatively
seminar noun [countable] 研讨课
1 a class at a university or college for a small group of students and a teacher to study or discuss a particular subject
a Shakespeare seminar
2 a class on a particular subject, usually given as a form of training
Publishers and writers from 13 countries attended the seminar.
workshop noun [countable]
1 a room or building where tools and machines are used for making or repairing things 车间
2 a meeting at which people try to improve their skills by discussing their experiences and doing practical exercises 研讨课
writers'/drama/music etc workshop
They held a number of workshops and seminars.
be of use (be of great use, be of great significance, be of great importance)
make better use of
attach vt. (=enclose) [transitive] to connect a document or file to an email so that you can send them together 粘贴
asap = as soon as possible
②Speaking------Making arrangements.
③Advertisement reading.
1.Executive Adventures Ltd
outdoor events
increase(raise) awareness of
complementary adjective互补的;互相补足的
1 complementary things go well together, although they are usually different
The computer and the human mind have different but complementary abilities.
overcome storms and crises (sing. crisis)
2.Team Management
expert 专家
expertise noun [uncountable] 专长
special skills or knowledge in a particular subject, that you learn by experience or training
technical/financial/medical etc expertise
What he's bringing to the company is financial expertise. 他带给公司的是金融方面的专长。
demonstrate
dynamic noun
dynamics
a) [plural] the way in which things or people behave, react, and affect each other影响力
the dynamics of the family 家庭的影响力
He did research on group dynamics and leadership styles. 他从事团队影响力以及领导风格的研究。
b) [uncountable] the science relating to the movement of objects and the forces involved in movement 动力学
specialize verb [intransitive] to limit all or most of your study, business etc to a particular subject or activity 专长于
specialize in
Simmons specialized in contract law. …擅长合同法。
3.Melville
unique
in-company seminars
in-flight catering
in-house training
in-service training
board game n. 用棋盘玩的游戏
an indoor game played on a specially designed board made of thick card or wood (Chinese checkers中国跳棋)
simulate verb [transitive] 伪装，假装;模仿，模拟 to make or produce something that is not real but has the appearance or feeling of being real
a machine that simulates conditions in space 一台模仿太空条件的机器
Interviews can be simulated in the classroom. 面试可以在教室中进行模拟训练。
focus on
mania noun [uncountable and countable]
1 a strong desire for something or interest in something, especially one that affects a lot of people at the same time 强烈的愿望，狂热
ￚ同义词 craze
mania for
religious/football/disco etc mania
Keep-fit mania has hit some of the girls in the office. 健身热潮已经席卷了办公室中很多女孩。
2 medical a serious mental illness 狂躁症
III. Vocabulary Consolidation on Unit 1a (page 163)
商务英语BEC高级课文辅导5
IV. 便函写作
一、什么是便函
简单地说，便函就是指在同一家机构内从一个人或一个部门传递到另一个
人或部门的书面信息，内容是要在当天或近期内所要办理的事情。
二、便函写作的格式
便函通常包含以下几个部分：
1. 公司名称;
2. 公司的电话号码或传真号码;
3. 收函人姓名(和职位)To:
4. 留言人姓名(和职位)From:
5. 留言日期Date:
6. 便函主题Subject(Re):
7. 正文
下面我们选择两则便函为例，结合我们刚刚讲到的有关便函的知识，给大家做一个具体的讲解。
例一：
Ace Electronics
Tel/Fax: 0525 228910
22/7/99
To: M. Jones
From: J. Banks
I need to hire a car for the day to get me to the exhibition on 14th of next month. Can you book one? You can use my credit card. I don't think it matters what kind of car it is, but I don't want to pay more than $45.
例二：
MEMO
To:
From:
Re: Your enquiry of the 20th October
… … … …
II. 便函写作应试技巧
一、题目要求
在考试时，题目中会给你一个特定的情景，同时会告诉给你要完成三项写作任务;题目中会有清楚的字数限制，即40-50字，超出或少于这个字数限制都会影响你的成绩。
二、便函写作的要求
简洁：不用写许多空洞的客套话。内容要直截了当，开门见山。
完整：在用词和造句时要用完整句，不能因为这是一种非正式文体的写作就可以用缩略句，这些做法都是错误的。
实用：写出一条便函、便条、电子短信或留言，一定要有实用性。要少用空泛、含混的概念，而用具体、明确的词汇和句子。交代给对方做的事情或通知对方的内容一定要让对方能够易于操作，准确无误地完成。
以上三点说起来容易，做起来难。下面我们就来演练一下。
请看下面题目：
You are Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary.
Write a memo of 40-50 words to your secretary.
telling her who you are going to see and when
asking her to book flight tickets and accommodation
telling her what work you would like her to do in your absence.
题目分析
Overall effect: The secretary would know where the Head of Research was going and when, and would understand she was required to book flights and accommodation, and what work she should do tomorrow.
参考答案：
参考答案一
To: Alice Hu, Personal Secretary
From: David Guan, Head of Research
Date: 1 May 2001
Subject。 Urgent trip to subsidiary company
I have to make an urgent trip tomorrow, 2nd May 2001, to visit Pireer Blanco. Please book flight tickets and accommodation. In my absence, I would like you to handle all matters that do not need my personal decisions. Please inform all relevant colleagues.
。ubject=Re
参考答案二
To: Alice Hu, Personal Secretary
From: David Guan, Head of Research
Date: 1 May 2001
Subject: Urgent trip to French subsidiary
I’ll visit Pierre Blanco in Paris on 2 May 2001 in the afternoon. Please book me return flight tickets and accommodation at Hilton Hotel for my three-day visit. In my absence, you should schedule and then fax me the arrangements for next week.
V. Oral Practice
Training Opportunities
l How important is it to you to be offered opportunities for training in a job?
参考答案：
It’s very important because ongoing training can guarantee that employees have necessary skills to meet the requirements of the job.
l What do you think makes a training course effective?
参考答案：
First, a qualified and experienced teacher can make the course effective. A further factor is to satisfy staff needs.
(location, materials, audio-visual aids)
l How do you think employees should be selected to attend training courses?
参考答案：
All new staff should receive orientation programme to facilitate their job. For ongoing training, HR Department can carry out opinion surveys among staff to include as many staff as possible.
l Do you think employees should contribute towards the cost of training?
(Should employees pay some of the cost of their training?)
参考答案：
I don’t believe so. Many big name companies now make full use of training as motivation. This will help retain staff and enhance staff loyalty to the company. So I reckon that companies not employees should contribute towards the cost.
Teamwork
l Do you prefer working on your own or as a member of a team?
参考答案：
I prefer to work in a team. Teamwork means that team members can swap ideas and offer help.
l Which do you think are more effective, small teams or larger teams?
参考答案：
I think small teams are very effective. Small teams can ensure better communication and fighting spirits.
l Do you think teams always need to have a leader?
参考答案：
Yes, I believe so. A team leader can allocate roles, chair regular meetings and set targets for the team.
l Do you think it is important for a team to have regular meetings?
参考答案：
Definitely. At regular meetings, team members can swap ideas and ensure the flow of information.
Homework
1. Oral practice:
Advantages and disadvantages of each form of communication
(faxes, letters, e-mails, phone calls, memos, notes)
2. Self-study exercise 1 on page 15. You can check your answers against the key at the back of the book.
3.
You are taking your annual holiday at the beginning of July and you will be out of the office for three weeks.
Write a memo of 40 –50 words to your secretary, telling him/her:
·when you are going on holiday and for how long;
·what should happen to your mail;
·what he/she should do in case of an emergency.
